Essays about: "Perceived customer value"

Showing result 16 - 20 of 214 essays containing the words Perceived customer value.

  1. 16. Factors for Sustainable Services : Managing Service Sustainability for Municipal Companies within the Swedish Energy Sector

    University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Author : Isak Norberg; Joel Persson; [2022]
    Keywords : Services; Sustainability; Sustainability Performance; Business Development; Tjänster; Hållbarhet; Hållbarhetsprestanda; Affärsutveckling;

    Abstract : The energy sector faces massive challenges regarding climate change. Simultaneously, the energy sector is amid a servitization process oftransitioning and creating new value-offerings to meet customer demand. READ MORE

  3. 17. Drivers of Negative Customer Engagement : A quantitative study testing a model of negative customer engagement and its proposed antecedents

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Månsson Ludwig; Hempel Ossian; [2022]
    Keywords : Perceived justice; Customer engagement; Negative customer engagement; Negative disconfirmation; Cognitive appraisal theory;

    Abstract : Abstract Purpose - The purpose of this study is to extend the current understanding of NCE and its antecedents. Design/methodology/approach - A deductive approach was used to confirm the proposed model of NCE using structural equation modeling. READ MORE

  4. 18. Generation Z users' attitudes towards online video advertising : Youtube video platform

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Shichen Ji; Shiyi Feng; Mingshun Xie; [2022]
    Keywords : Informatics; User experience; Online video advertising; Generation Z; YouTube; Customer Perceived Value;

    Abstract : Generation Z has been in a high-pressure environment for a long time, whether studying or working, and everyone is in a fast-paced attitude of life. The online world, especially video software, is very popular among the Generation Z crowd because these video software can provide fast, convenient, and decompressed content. READ MORE

  5. 19. Servitization and Customer Perceived Value - A qualitative study on how customer perceived value is shifting due to the servitization in the automotive industry

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jie Li; Yifei Qu; [2022]
    Keywords : Servitization; The Automotive Industry; Customer Perceived Value; B2B;

    Abstract : Servitization is one of the major transformations that impact the future development of the automotive industry. The servitized trend has revolutionized the automotive offerings from providing merely products to providing a comprehensive solution package consisting of products, services, knowledge, and other intangible elements to address customers' needs from a holistic perspective. READ MORE

  6. 20. Value based selling : Key value drivers for SMEs within the steel industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Simon Anderson; Markus Johannisson; [2022]
    Keywords : Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

    Abstract : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. READ MORE