Essays about: "Perceived customer value"

Showing result 21 - 25 of 214 essays containing the words Perceived customer value.

1. 21. The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tanvir Ahmed; Laudicéia da Silva Åkesson; [2022]
   Keywords : Virtual Reality; Barrier-free tourism; value; and Consumer Behavior; Social Sciences;

   Abstract : Virtual reality (VR) has dominated technology headlines in recent years with its ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. READ MORE

3. 22. Key Factors Considered When Purchasing a VR Hobby Skill Training Simulator : A Consumer Perspective

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Ada Lindmark; Kajsa Nilsson Kinberg; [2022]
   Keywords : virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior; virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior;

   Abstract : In recent years, VR and VR devices have become more popular due to advances intechnology and lower costs, making the technology more accessible to the general public. One application within VR that is expected to grow is VR hobby skill training simulators (VR HSTS), which are now accessible not only for education and companies but also to consumers. READ MORE

4. 23. Perceived Sustainability of Startups: The Role of Relationship Equity and Chief Sustainability Officer

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Samuel Amant; Thor Berg; [2022]
   Keywords : Perceived Sustainability Value; Relationship Equity; Startups; Chief Sustainability Officer; Business and Economics;

   Abstract : Strategic decisions on how a company should invest resources is naturally a crucial decision, but for startups this decision is even more important as each small decision will have major repercussions on the longevity of a startup. This study seeks to deepen the understanding of the perceived sustainability of a startup by a customer - since this is a growing customer decision criteria - and how the customer’ relationship equity and Chief Sustainability Officer (CSO) influence this perceived sustainability. READ MORE

5. 24. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

   University essay from Jönköping University/JIBS Entrepreneurship Centre

   Author : Vy Nguyen; Nhu Nguyen; [2022]
   Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

   Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

6. 25. Services for Manufacturers: Generating sustainable value through new repair service offerings

   University essay from Lunds universitet/Produktionsekonomi

   Author : David Olsson; [2022]
   Keywords : Sustainable value proposition; sustainable business model innovation; new service development for manufacturers; repair; prioritization.; Technology and Engineering;

   Abstract : Background Introducing services for manufacturing companies can lead to improving customer satisfaction and new revenue streams as well as creating a more sustainable business. However, the current understanding of how this can be done in practice is limited. READ MORE