Essays about: "Perceived innovativeness"

Showing result 1 - 5 of 26 essays containing the words Perceived innovativeness.

  1. 1. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Hoff; Hugo Röken; [2022]
    Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

  2. 2. Improve Customer Engagement by Implementation of Service Robot - A case study in collaboration with Husqvarna Group

    University essay from Göteborgs universitet/Graduate School

    Author : Jiao Yang; Xiaojuan Liao; [2021-07-08]
    Keywords : Frontline service robots; Customer engagement; Perceived innovativeness; Service experience; Customer satisfaction; Asset-builder business;

    Abstract : Background and Purpose: Customer engagement has strategic importance for firms since it enhances the performance of the firm in various aspects. Nowadays, firms are employing advanced technology to increase customer engagement. READ MORE

  3. 3. Self-service technology and Baby boomers : A qualitative study of baby boomers’ acceptance towards self-scanning devices in supermarkets. 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Eric Lindén; Casper Elheim; Hannes Löfquist; [2021]
    Keywords : Baby boomers; self-service technology; self-scanning; technology acceptance model; technology anxiety; technology innovativeness; self-efficacy; attitudes.;

    Abstract : Abstract  Title: Self-service technology and baby boomers: An empirical study of baby boomers’ acceptance towards self-service technologies in supermarkets. Authors: Casper Elheim, Eric Lindén & Hannes Löfquist Institution: Linnaeus University, School of Business and Economics. READ MORE

  4. 4. The Perceived Innovativeness of Employer Brands - A Qualitative Investigation of the Meaning, Sources, and Role of Employer Brands’ Innovativeness from the Perspective of Talents

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jan Niklas Glanzmann; Karl Moberg; [2020]
    Keywords : Perceived Innovativeness; War for Talents; Employer Brand Management; Brand Knowledge; Brand Stimuli; Business and Economics;

    Abstract : The purpose of the thesis is to explore and understand the meaning, sources, and role of brands’ perceived innovativeness to talents due to the proposed importance of the attribute within the so-called war for talents as well as contemporary theoretical and practical discourse. In accordance with the relativistic and interpretivist stance taken, a qualitative methodology is adapted through the utilization of semi-structured interviews and the application of an abductive research approach. READ MORE

  5. 5. Augmented Reality Contact Lenses: An Investigation of Technology Acceptance Drivers from a Potential User Perspective

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Korbinian Gmeinwieser; Nikolas Schock; [2020]
    Keywords : Augmented Reality Contact Lenses; Technology Acceptance; TAM; Smart Contact Lenses; Extended Reality;

    Abstract : Background: Augmented Reality (AR) could be the next revolutionary technology after the personal computer, the internet and the mobile era. While AR Smart Glasses are already on the market, AR Contact Lenses (ARCL) are still in the stage of research and development, but likely to replace the smartphone in the near future. READ MORE