Essays about: "Perceived innovativeness"

Showing result 11 - 15 of 27 essays containing the words Perceived innovativeness.

1. 11. Evaluation of the differences in customer perception of various options of grocery bags offerings across Sweden and Poland

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Veranika Tsikhanenka; [2019]
   Keywords : customer perception; plastic bag; sustainability;

   Abstract : Increased interest to sustainability caused heated debates about which type of bags is the least hurtful for the environment, with the demand for establishing an optimal offering coming from the individual customers and the legislative bodies. The research would not investigate what type of bags material or offering is the most sustainable. READ MORE

3. 12. Integrating online and offline worlds through mobile technology in physical stores : A quantitative study investigating the impact of technology readiness on the technology acceptance model for mobile technologies in physical retail

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Jakob Bank; [2018]
   Keywords : Retail; mobile technology; brick and mortar; omni-channel; technology acceptance mode; technology readiness; optimism; innovativeness; discomfort; insecurity; perceived usefulness; perceived ease of use.;

   Abstract : Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. READ MORE

4. 13. Consumer perceived brand innovativeness : Effects and Moderation

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Magdalena Pelikan; Pierre Meynard; [2018]
   Keywords : Perceived brand innovativeness; consumer attitude; purchase intention; consumer satisfaction; consumer excitement;

   Abstract : The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. READ MORE

5. 14. The Power of Innovation : Exploring Innovativeness and its Influence on Brand Loyalty in a Saturated Market through the Eyes of Generation Y

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Lovisa Andreasson; Michaela Ek Berglund; Alice Svensson; [2018]
   Keywords : Innovation; Marketing Innovation; Brand loyalty; Generation Y; Red Bull; Saturated Markets; Low-Involvement Products;

   Abstract : Problem Saturated markets are known to be competitive, with a wide selection of alternatives. In a saturated market is essential to differentiate a brand to compete in a market. Therefore, innovation has become a central part of a brand’s DNA when developing strategies, such as product evolvement and marketing. READ MORE

6. 15. How Entrepreneurs are Managing Open Innovation in SMEs

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Nouman Ahmed Qureshi; [2018]
   Keywords : Open Innovation; Entrepreneurs; Open Business Model;

   Abstract : It is these days very consistent for Small and Medium Enterprises (SMEs) to participate in open innovation activities to battle the internal and external difficulties they are confronting, for example, less resources for R&D, constrained financial resources and specialized abilities, fewer production facilities and distribution channels and so on. Studies demonstrate that open innovation encountered a quick increase in recent years. READ MORE