Essays about: "Perception"

Showing result 1 - 5 of 2600 essays containing the word Perception.

  1. 1. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Perktold; Moritz von Raczeck; [2019-07-09]
    Keywords : PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

    Abstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE

  2. 2. The mainstream effect - A critical study on leadership development

    University essay from Göteborgs universitet/Graduate School

    Author : Daniel Jansson; Eric Johansson; [2019-07-03]
    Keywords : Sweden; Regional Public Organisation; Leadership Development; Critical Leadership Studies; Leadership; Mainstream Effect;

    Abstract : MSc in Management.... READ MORE

  3. 3. The “easy” digital documentation system - A study of the complexities of implementing technology

    University essay from Göteborgs universitet/Graduate School

    Author : Roya Kohansall; Luis Fragoso; [2019-07-03]
    Keywords : Resistance; Affordances; Constraints; Technology; Materiality; Digital Documentation System; Municipality;

    Abstract : MSc in Management.... READ MORE

  4. 4. The consequences of screwing up - How components of your brand equity are affected by a corporate scandal

    University essay from Göteborgs universitet/Graduate School

    Author : Henrik Dahlberg; Martin Trosell; [2019-07-03]
    Keywords : Scandals; Gender; CSR; CSiR; Brand equity; Emotions;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Doing What Feels Right - The Role of Employees in Shaping Sustainability Practices

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Odbjer; Daniella Gustafsson; [2019-07-03]
    Keywords : Sustainability; Institutional work; Employees; Meaning; Moral motivations;

    Abstract : MSc in Management.... READ MORE