Essays about: "Perceptions: Online communication"

Showing result 1 - 5 of 50 essays containing the words Perceptions: Online communication.

  1. 1. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Kimia Emami; Andrea Makarová; [2023]
    Keywords : Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Abstract :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE

  2. 2. Rohingya Photographers: Lens for Social Change : Photovoice and Social Media from the Refugee Camps in Bangladesh

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Gaspar Ruiz-Canela López; [2023]
    Keywords : rohingya; communication; development and social change; photography; social media; refugees;

    Abstract : This degree project explores the role of Rohingya photographers in the refugee camps in Bangladesh and their use of visuals and social media as tools for communication for development and social change. The Rohingya, a predominantly Muslim community, have faced discrimination and persecution for decades in Myanmar, which has resulted in their displacement to Bangladesh. READ MORE

  3. 3. Digital Threats Against Women Journalists in Mexico : Networks as a Coping Strategy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Marie Krabbe; [2023]
    Keywords : Journalism; Women journalists; Digital threats; Online violence; Gender inequality; Gender-based violence; Mexico; Latin America; Journalist Networks; Impunity; Freedom of Expressionn;

    Abstract : Mexico is currently one the most dangerous countries in the world to practice journalism, with one of the highest death rates in the world. Violence against Mexican journalists has received significant attention from researchers, most recently when it comes to digital threats. READ MORE

  4. 4. Mitigating Resistance to Change: Face-to-Face versus Digital Communication Channels

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yuliia Hrabenko; Qiuji Chen; [2023]
    Keywords : Communication Channels Face-to-Face Communication Channel Digital Communication Channel Resistance to Change Readiness for Change Change Management; Social Sciences;

    Abstract : This study aims to discover the impact of face-to-face and digital communication channels on effective communication, focusing on their roles in mitigating resistance and creating readiness for change, ultimately leading to a reduction in resistance during change processes. The result is generated through a mixed method: literature research that reveals the role of communication in change processes, identifying key criteria of effectiveness of the communication that are used to analyze the effects of the channels; online surveys with 58 respondents to acquire the status quo of how individuals are communicated about changes, perceptions of advantages and disadvantages of the channels respectively, and the preference of communication channel that individuals would like to be communicated with; interviews with 10 professionals from diverse industries to acquire perceptions of communication channel effects from a managerial perspective, discovering complementary factors related to the effectiveness of communication. READ MORE

  5. 5. Perceptions and Challenges of Online marketing Professionals : Online marketing Professionals’ Perceptions of Challenges in the online campaign optimization process. A Qualitative Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Maria-Izabela Fieraru; Laura Tímea Kremeny; [2023]
    Keywords : online marketing campaigns; marketers’ perceptions; optimization process; challenges; the theory of planned behavior;

    Abstract : Online marketing professionals' perceptions about the challenges have got huge importance on marketing campaigns and conversion rates. Online marketing professionals' effective digital marketing strategies are crucial for businesses and clients to grow. READ MORE