Essays about: "Permission-based advertising"

Found 2 essays containing the words Permission-based advertising.

1. 1. You’ve got email! A study about attitudes toward email advertising, based on the components cognition, affection and behavior

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Sandra Amin; Amanda Bengtsson; [2017]
   Keywords : attitudes; email advertising; cognition; affection; behavior; swedish consumers; organizations; generations; Prensky;

   Abstract : Sending email is a very common activity among Swedish consumers nowadays. Email advertising has become a big part of the email usage - both permission-based and unwanted. READ MORE

3. 2. Attitude is everything : towards social media mobile advertising

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linn Fingalsson; Katalina Palma; Sindi Sheri; [2015]
   Keywords : Mobile advertising; Consumers’ attitudes; Social media; Entertainment; Informativeness; Credibility; Irritation; Permission-based advertising; Incentive-based advertising.;

   Abstract : Purpose: To explore what are the consumers’ attitudes towards mobile advertising in a social media context. Research questions: What are the consumers’ attitudes towards entertainment, credibility, irritation and informativeness in mobile advertising? What are the consumers’ attitudes towards permission-based advertising and incentivebased advertising in mobile advertising in social media context? Theoretical framework: This study was based on theories that helped to understand what are the consumers’ attitudes towards mobile advertising, what are the attitudes towards the dimensions of mobile advertising and the types of mobile advertising. READ MORE