Essays about: "Pernilla Rosén"

Found 1 essay containing the words Pernilla Rosén.

  1. 1. Internet : A sales channel in the airline industry

    University essay from Ekonomiska institutionen

    Author : Daniel Grenblad; Pernilla Rosén; [1999]
    Keywords : Business and economics; Internet; network economics; middlemen; cannibalization; distribution channel; customer ownership; investment; added value.; Ekonomi;

    Abstract : The social change, with Internet as one of its innovations, is changing the way business is conducted. The main objective is to study and get a better understanding of the use of Internet as a new sales channel when there already exist a sales channel including middlemen. READ MORE