Essays about: "Perpetual license"

Found 1 essay containing the words Perpetual license.

  1. 1. Creating Competitive Advantage by Rethinking B2B Software Pricing

    University essay from KTH/Industriell marknadsföring

    Author : Carl Adelstrand; Emil Brostedt; [2016]
    Keywords : Pricing Models; Pricing; Software; Key Account Management; Perpetual license; Subscription; SaaS; CAM; GD T; SPC; Metrology;

    Abstract : The choice of pricing model for software products is a complex procedure due to the different characteristics compared to physical products. This thesis investigates and compares software pricing models in a B2B setting, and describes how KAM plays a role in executing a pricing model. READ MORE