Essays about: "Personal Brand"

Showing result 1 - 5 of 196 essays containing the words Personal Brand.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muthuporuthotage Salini Rasadi Perera; [2024]
    Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

  3. 2. Reputation Management in a Digital Age : How start-ups control their online reputation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Fanny Jacobsson; Lo Meh Paw; [2024]
    Keywords : Online Reputation Management; Brand Equity; Startups; Image;

    Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

  4. 3. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  5. 4. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  6. 5. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

    University essay from Jönköping University

    Author : Emma Steén; Ebba Blomberg; [2023]
    Keywords : Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

    Abstract : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. READ MORE