Essays about: "Personal Music Taste"

Found 2 essays containing the words Personal Music Taste.

1. 1. Play it cool - Understanding Consumer Identity Performances through Musical Taste

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
   Keywords : Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

   Abstract : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. READ MORE

3. 2. You Really Got Me - An Investigation of the Impact of Sound Branding on the Consumer Mindset

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Aline Rauh Müller; Lukas Rose; [2012]
   Keywords : Sound Branding; Consumer Mindset; Brand Fit; Personal Music Relevance; Personal Music Taste;

   Abstract : Sound branding - working strategically with music in order to achieve the company's communication goals - has gained great importance in the last years due to visual clutter and the need to create emotional ties, as well as to interact with customers. An experimental study with 133 students residing in Sweden aims at investigating how brand fit, personal music taste and music relevance can impact brand associations and attitude formation. READ MORE