Essays about: "Personal brand"

Showing result 16 - 20 of 196 essays containing the words Personal brand.

  1. 16. The Road Towards Service-Integrated Offerings for Product-Centred Manufacturing Firms : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Kajsa Ivarsson; Eric Seing; [2023]
    Keywords : ;

    Abstract : In recent years there has been an increase in servitisation amongst manufacturing firms. Change could be inevitable to stay competitive in this fierce innovative environment and is therefore an ongoing topic that needs to be addressed. READ MORE

  3. 17. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
    Keywords : Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

    Abstract : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. READ MORE

  4. 18. Supplier engagement for biodiversity : current situation and views

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Anouk Van Obergen; [2023]
    Keywords : Biodiversity; supply chain management; supplier engagement; sustainability; supply chain;

    Abstract : This research focuses on supplier engagement for biodiversity and how this is currently viewed and utilized by companies. Biodiversity loss is a topic that has long been on the agenda, but only recently in combination with businesses. READ MORE

  5. 19. Finding the Perfect Fit : A Study of Person-Organisation Fit Between Generation Z and Employers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ellen Colliander; Evelina Olsson; [2023]
    Keywords : employer branding; generational shifts on the labour market; generation Z; personal branding; person-organisation fit;

    Abstract : This thesis explores the conditions for perception of a person-organisation (P-O) fit between Generation Z (Gen Z) and employers in a talent acquisition context. The study is based on the presumption that the perception the candidate gets of the employer is based on the employer’s brand and vice versa. READ MORE

  6. 20. I don't want your apology

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Amanda Stenberg; Clara Carlberg; [2023]
    Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

    Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE