Essays about: "Personal norms"

Showing result 1 - 5 of 100 essays containing the words Personal norms.

  1. 1. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  2. 2. Empowerment in the Garment Industry : A Study on Home-Based Workers in Delhi, India

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Charlotte Hellström; [2020]
    Keywords : Empowerment; global garment industry; home-based work; SEWA;

    Abstract : India is becoming one of the biggest garment producers in the world and at the bottom of the industry women can often be found working from their homes because of norms restricting them what to do and where to go. These women often work under middlemen who take advantage of their disempowerment. READ MORE

  3. 3. Augmented Reality Contact Lenses: An Investigation of Technology Acceptance Drivers from a Potential User Perspective

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Korbinian Gmeinwieser; Nikolas Schock; [2020]
    Keywords : Augmented Reality Contact Lenses; Technology Acceptance; TAM; Smart Contact Lenses; Extended Reality;

    Abstract : Background: Augmented Reality (AR) could be the next revolutionary technology after the personal computer, the internet and the mobile era. While AR Smart Glasses are already on the market, AR Contact Lenses (ARCL) are still in the stage of research and development, but likely to replace the smartphone in the near future. READ MORE

  4. 4. Do you care, men? Examining the factors that influence men’s attitude towards natural personal care products in Germany and attitude’s impact on purchase intention.

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Isabel Ambaum; Zeynep Demir; [2020]
    Keywords : Natural personal care products; male consumers; German market; attitude; purchase intention;

    Abstract : The growing consciousness of consumers towards buying products that contain mainly natural ingredients and do not harm the health and the environment drives the growth of the natural personal care market. Additionally, men nowadays care more about their image and self-presentation which lead to an increase of the natural personal care products offered for men. READ MORE

  5. 5. The Opportunity Cost of Households´ Recycling Efforts : The Role of Norms and Warm-Glow Motives

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Andersson; [2020]
    Keywords : curbside recycling; norms; opportunity cost of time; household efforts; fastighetsnära insamling; normer; alternativkostnad av tid; hushållens börda;

    Abstract : The overall aim of this thesis is to examine households´ preferences towards relaxing the time demanding aspects of transporting sorted packaging waste. According to welfare economics, households should be willing to pay an amount equal to their reservation wage to benefit from more leisure time. However, specific types of norms, e.g. READ MORE