Essays about: "Personalised Advertisement"

Found 4 essays containing the words Personalised Advertisement.

  1. 1. THE POSITIVE IMPACT OF PERSONALISED ADVERTISEMENT

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Philip Bergendahl; Elin Apéll; [2022-10-13]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. The Effectiveness of Personalised Advertising : An exploratory study on personalised advertising done on Facebook.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Amanda Jonsson; Julia Darnéus Ekeroth; [2021]
    Keywords : Social Media; Facebook; Personalised Advertisement; Perceived Advertising Value and Attitude; Online Consumer Behaviour;

    Abstract : .... READ MORE

  4. 3. Privacy online: Exploring consumers’ evaluation of privacy issues in relation to personalised advertisement when buying online

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Marek Cvach; Menal Sanna Kahsay; Micaela Shamoun; [2018]
    Keywords : online shopping; personalised advertisement; privacy issues; consumer behaviour online;

    Abstract : Background The development of the Internet has changed the direction of advertising. Personalised advertising has emerged as the most effective and most profitable form of advertisement. READ MORE

  5. 4. Is E-personalisation a danger for the customers privacy? : A study on JIBS students

    University essay from IHH, Företagsekonomi

    Author : Julia Frehse; Irina Brezgina; Margaux Debouchaud; [2008]
    Keywords : Online Advertisement or E-advertising; E-Personalisation; Online Purchasing Decision; E-privacy;

    Abstract : Background: From a marketing perspective, personalisation of online advertising is a very promising way of reaching customers and will play an increasingly important role in the future. Personalisation on the Internet is far more widespread than in the offline world and can cover all online interactions when it comes to the question of what information to personalise. READ MORE