Essays about: "Personalised Messages"

Found 4 essays containing the words Personalised Messages.

  1. 1. What's in a name? How the vocabulary of personalised playlists affects user's expectation and satisfactions in music streaming services

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Nina Boksjö; Naomi Petricioiu; [2022]
    Keywords : Personalisation; Recommender Systems; Vocabulary; Spotify; Personalised Messages; Streaming Services; User Interface; Expectation; Satisfaction; User Experience;

    Abstract : Background: The following study focuses on the area of personalisation within streaming services and how vocabulary of playlist names and categories affect expectations and satisfactions. The wording of personalised items is important to convey that content is directly made for a user, yet there are limited studies that explore what users anticipate and if the message conveys correct information to then lead to satisfaction. READ MORE

  2. 2. Predicting Marketing Churn Using Machine Learning Models

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik; Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Mikael Ahlin; Felix Ranby; [2019]
    Keywords : ;

    Abstract : For any organisation that engages in marketing actions there is a need to understand how people react to communication messages that are sent. Since the introduction of General Data Protection Regulation, the requirements for personal data usage have increased and people are able to effect the way their personal information is used by companies. READ MORE

  3. 3. Personalisation on Instagram - A quantitative content analysis of prominent Swedish politicians’ Instagram posts

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Angelica Cöster; Victor Dahlberg; [2018]
    Keywords : digital political communication; strategic communication; personalisation; media logic; social media logics; quantitative content analysis; Instagram; social media; hybrids; swedish politics; swedish politicians; Social Sciences;

    Abstract : Personalisation is a concept which is based on the idea that focus is increasingly directed at the individual politician and his or her personal characteristics. Social media, such as Instagram, has revived the concept since the possibilities for personalised political communication have increased. READ MORE

  4. 4. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Madawa Abeywickrama; Jana Vasickova; [2014]
    Keywords : ;

    Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE