Essays about: "Personalised ads"

Found 2 essays containing the words Personalised ads.

  1. 1. An exploratory study on perceptions of personalised display ads online : A comparison of Swedish generations: Do consumers willingly surrender their privacy for the usefulness of personalised advertising?

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Thomas Gerdman; Felicia Nordqvist; [2017]
    Keywords : Personalised ads; display ads; business intelligence; attitudes; perceived intrusiveness; perceived usefulness;

    Abstract : The Swedish consumers are concerned of their online privacy, while companies increasingly gather personal information with business intelligence (BI) technologies in order to customize online banner ads, among the favoured marketing techniques. Meanwhile, marketers treasure the opportunity to target individuals. READ MORE

  3. 2. Is E-personalisation a danger for the customers privacy? : A study on JIBS students

    University essay from IHH, Företagsekonomi

    Author : Julia Frehse; Irina Brezgina; Margaux Debouchaud; [2008]
    Keywords : Online Advertisement or E-advertising; E-Personalisation; Online Purchasing Decision; E-privacy;

    Abstract : Background: From a marketing perspective, personalisation of online advertising is a very promising way of reaching customers and will play an increasingly important role in the future. Personalisation on the Internet is far more widespread than in the offline world and can cover all online interactions when it comes to the question of what information to personalise. READ MORE