Essays about: "Personalisering"

Showing result 1 - 5 of 23 essays containing the word Personalisering.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

3. 2. Study of AI Service Providers in IT Consulting, Marketing, and Law

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Aren Hovsepyan; Kevin Johansson; [2023]
   Keywords : Artificial Intelligence; AI; professional service firms PSFs ; AI services; IT consulting; marketing; legal services; Gioia analysis; sector-specific analysis of AI services; automation; augmentation; intermediaries; Artificiell intelligens; AI; professionella tjänsteföretag PSFs ; AI-tjänster; IT-rådgivning; marknadsföring; juridiska tjänster; Gioia analys; sektorspecifik analys av AI-tjänster; automatisering; augmentation; mellanhänder;

   Abstract : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. READ MORE

4. 3. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Marcel Christian Georg Renner; [2022]
   Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

   Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

5. 4. Machine Learning personalizationfor hypotension prediction

   University essay from KTH/Medicinteknik och hälsosystem

   Author : Clara Escorihuela Altaba; [2022]
   Keywords : Arterial blood pressure; Hypotension prediction; Machine learning personal- ization; Domain adaptation; Data grouping; Arteriellt blodtryck; Börutsägelse av hypotoni; Personaliserad maskininlär- ning; Domänanpassning; Datagruppering.;

   Abstract : Perioperative hypotension (PH), commonly a side effect of anesthesia,is one of the main mortality causes during the 30 posterior days of asurgical procedure. Novel research lines propose combining machinelearning algorithms with the Arterial Blood Pressure (ABP) waveform tonotify healthcare professionals about the onset of a hypotensive event withtime advance and prevent its occurrence. READ MORE

6. 5. “I am kind of reminded of my mother when I see this image” : A qualitative study within the field of political communication and the phenomenon of personalisation.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013); Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskap

   Author : Emma Norberg; [2022]
   Keywords : Instagram; Personalisation; Political Communication; Political Impression Management; Self Construction; Instagram; Personalisering; Politisk Kommunikation; Politisk Intrycksstyrning; Framställning;

   Abstract : Social media has changed how political communication is distributed (Häussler, 2021) and has led to party leaders’ using the platforms to create an image of themselves as ordinary individuals (Bărbieru, 2020). Ahead of the 2022 election, social media is expected to play a more prominent role, with it being the source of choice for first-time voters (Internetstiftelsen, 2022). READ MORE