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Showing result 1 - 5 of 7 essays matching the above criteria.

1. 1. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Edvin Kenning; Hugo Östlin; [2023]
   Keywords : Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

   Abstract : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. READ MORE

3. 2. Information, news, and politics gathering through social media by Generation Z : A semi-structured interview study

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Emil Magnusson; [2023]
   Keywords : Social media; generation Z; information; news; politics; personalization; misinformation.;

   Abstract : Social media is replacing many of traditional media’s purposes, information gathering is one of them. In the digital culture today we use our phones, the internet, and social media in our daily lives, especially younger generations, and those generations could be relying their information gathering on social media. READ MORE

4. 3. “THE GOOD, THE BAD AND THE UGLY” The Ethnographic Content Analysis of the Negative Political Ads in the Post-Soviet Hybrid Democracy

   University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Author : Tamar Samkharadze; [2021-09-13]
   Keywords : Negative Campaigning; Attack ads; Post-Soviet; Hybrid democracy; Personalization of Politics; Ethnographic Content Analysis;

   Abstract : Research in field negative campaigning has demonstrated an anglophone nature. Little is known about strategies of negativity beyond American and the Western European scope. READ MORE

5. 4. ORDINARY PEOPLE LEADING EXTRAORDINARY LIVES The Personalization of Politics on Swedish Party Leaders’ Instagram

   University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Author : Christian Mossberg; [2021-09-13]
   Keywords : Media; Privatization; Individualization; Party Leader;

   Abstract : The results showed that personalization was an integral part of how Instagram was used. The two main dimensions of personalization, individualization and privatization, proposed by Van Aelst, Sheafer and Stanyer, could be found in the respondents’ answers about how their respective party leader’s account was managed. READ MORE

6. 5. Use of Social Media in Politics- : A quantitative study of how political activities on social media affect   People aged 20-39 in South East Asia.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Md Yousuf; Mirza Sarah Alam; [2021]
   Keywords : Social Media; Political Participation; Politics; Voting Behaviour; Ease of use; Perceived usefulness;

   Abstract : The main purpose of this research is to investigate the perception of South Asian youth on the use of social media in politics. In this research, a comprehensive literature review has been conducted on research ideas based on similar content of the use of social media in politics. READ MORE