Essays about: "Personalization-Privacy Paradox"

Found 3 essays containing the words Personalization-Privacy Paradox.

  1. 1. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
    Keywords : Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

    Abstract : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. READ MORE

  2. 2. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
    Keywords : Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

    Abstract : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. READ MORE

  3. 3. Exploring the Future of Personalized Digital Customer-Bank Relationships - A Case Study of a Large Swedish Bank Facing a Digital Paradox

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rosie Azimi; Matilda Karlsson; [2017]
    Keywords : Service personalization; Digital Banking; Customer Satisfaction; Digital Closeness; Personalization-Privacy Paradox;

    Abstract : Right now, a digital paradox is becoming increasingly evident in the Swedish banking sector. Never before have banks had the opportunity to be as close to customers as today. Despite this, banks have never been perceived this distant. READ MORE