Essays about: "Personalization"

Showing result 21 - 25 of 182 essays containing the word Personalization.

1. 21. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

3. 22. Navigating Knowledge Management in a Technical Consulting Firm : Current Practices and Future Perspectives

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Oscar Dahlgren; Tobias Norlén; [2023]
   Keywords : Knowledge Management; Knowledge Management Strategy; Consulting Firm; Personalization; Codification;

   Abstract : Knowledge management and the strategy surrounding it has been highlighted as keys for achieving and maintaining competitive advantage, particularly for knowledge-intensive firms. Consulting firms are knowledge-intensive firms that generate revenue solely through offering the knowledge of their consultants, arguably making knowledge management even more crucial in their competitive fields. READ MORE

4. 23. The Impact of AI On Internal Communication Within An Organization : A Critical Examination of AI Adoption

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Mohammed Alkhateeb; Erik Duné; Ead Akriem; [2023]
   Keywords : AI; Communication; Employee Engagement; Collaboration; Information; Technology; AI Adoption;

   Abstract : ABSTRACT Date: [2023-05-31] Level: Bachelor thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Mohammed Alkhateeb (97/01/04) Erik Duné (96/01/20) Ead Akriem (99/07/14) Title: The Impact of AI On Internal Communication Within An Organization - A Critical Examination of AI Adoption Supervisor: Lampou Konstantin Keywords: AI, Communication, Employee Engagement, Collaboration, Information,     Technology, AI Adoption Research question What are the advantages and disadvantages of adopting AI in internal communication within a company? Purpose: This study seeks to provide insights to help organizations make informed decisions about incorporating AI into their communication processes. Method: An exploratory approach was applied within its qualitative method to align the study with its purpose. READ MORE

5. 24. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Isak Jarrín González; Gulcan Kayhan; [2023]
   Keywords : Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

   Abstract : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. READ MORE

6. 25. Personalized Behavioral Recaps and Satisfaction

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emma Bjellhagen; Ebba Langemar; [2023]
   Keywords : Customer satisfaction; Relationship marketing; Customer behavior; Personalized summary;

   Abstract : Personalized Behavioral Recaps (PBR), where the most known being "Spotify Wrapped", have become popular relationship marketing campaigns in recent years. Although it has been an expanding trend among companies, there is, to the best of the authors' knowledge, currently no academic research about it. READ MORE