Essays about: "Personalization"

Showing result 6 - 10 of 182 essays containing the word Personalization.

1. 6. Navigating through Frustrations : A User-Centered Approach to Enhancing Airborne Early Warning and Control System Operator Experience

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Josef Jönsson; [2023]
   Keywords : Human-computer interaction; Military; User interface design; Usability; User-centered Design; Airborne Early Warning and Control System; User experience; Research-through-design; Defense industry; High-stakes environments;

   Abstract : This master thesis focuses on enhancing the user interface experience for Airborne Early Warning and Control (AEW&C) system operators in a military context. Collaborating with Saab, a defense sector company, the study employs the research through design and a user-centered design approach to investigate user needs and how they interact with the interface. READ MORE

3. 7. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Viberg; Louise Halldén; [2023]
   Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

   Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

4. 8. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Daniela Rodriguez; [2023]
   Keywords : CRM; email marketing; content personalization;

   Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

5. 9. InclusiveRender A metaverse Engine prototype to support Accessible Environments for people with ASD

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Oscar Borg; Niklas Enberg; [2023]
   Keywords : metaverse; Autism Spectrum Disorder; Virtual Reality; Immersive Learning; Personalised Learning; Machine Learning; Accessibility;

   Abstract : The metaverse has seen increased usages in its capabilities as an educational tool by immersing users in virtual scenarios. This technology is inaccessible for user groups that require higher degrees of accessibility and personalization, as most metaverse implementations do not adjust to the user’s needs. READ MORE

6. 10. Designing Diverse Features to Reduce the Filter Bubble Effect on Social Media

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Ramya Kandula; [2023]
   Keywords : Filter bubbles; recommender systems; diversity; social media; filter bubblor; rekommenderande system; mångfald; sociala medier;

   Abstract : The filter bubble effect has been an active area of research that has been explored in various contexts within social media. Research on recommender system designs within filter bubbles has received a lot of attention, mainly due to its impact on the phenomena. READ MORE