Essays about: "Personalized marketing"
Showing result 21 - 25 of 62 essays containing the words Personalized marketing.
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21. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE
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22. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. READ MORE
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23. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE
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24. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities
University essay from Jönköping UniversityAbstract : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. READ MORE
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25. When you are kindly asked to stay at home
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The aim is to apply technology acceptance research on elderlies’ use of digital services during a global pandemic, where risks associated with the corresponding physical alternatives are obvious but use is voluntary. By examining constructs based on a modified UTAUT2 framework, the following research question will be answered: Which factors influence elderlies' intention to use digital services in the context of soft recommendations during the Covid-19 pandemic? Methodology: This is a quantitative research with a deductive approach and the study takes on a positivistic research philosophy. READ MORE