Essays about: "Personalized marketing"

Showing result 6 - 10 of 62 essays containing the words Personalized marketing.

  1. 6. Exploring the Factors Driving Household Food Waste

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Khawari Vincent; Nashat Fadi; [2023]
    Keywords : Household food waste; prevention; awareness; consumer behavior;

    Abstract : Food waste is a global concern with significant environmental, economic, and social implications. Despite efforts to address the issue, household-level food waste remains substantial, contributing to food insecurity and environmental degradation. READ MORE

  3. 7. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  4. 8. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofia Alm; Rebecca Åbom; [2023]
    Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE

  5. 9. Get in the Game : A study on social media marketing activities to achieve market access and enhance mainstream adoption of blockchain gaming

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emma Johansson Sundqvist; [2023]
    Keywords : Blockchain; Cryptocurrency; Non-Fungible Tokens NFTs ; Gaming Industry; Social Media Marketing; Kryptovaluta; Videospelsindustrin; Sociala Medier; Marknadsföring;

    Abstract : Gaming is booming, and over the past few years, blockchain games have found their way into this market. These games operate in a highly competitive environment, where marketing is vitally important for their success. READ MORE

  6. 10. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Isak Jarrín González; Gulcan Kayhan; [2023]
    Keywords : Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

    Abstract : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. READ MORE