Essays about: "Personifierad annonsering"

Found 1 essay containing the words Personifierad annonsering.

  1. 1. Accepting a personalized advert – A Swedish study of the public’s opinion

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Johan Holmqvist; Dennis Nilsson; [2016]
    Keywords : Personal data; personalized marketing; advertisement; Personlig data; Personifierad annonsering; Annonsering;

    Abstract : In recent years there has been an increase in attempts to further increase the efficiency with which advertisement help drive sales. The attempts have largely focused on personalizing adverts to make sure that every person that sees an advert has an interest in it. READ MORE