Essays about: "Persuasion knowledge"

Showing result 1 - 5 of 24 essays containing the words Persuasion knowledge.

  1. 1. Persuasive Language Learning - Qualitative research on user engagement in the persuasive system design of Duolingo

    University essay from Jönköping University/Tekniska Högskolan

    Author : Sofie Kastelli; Napsugár Takács; [2023]
    Keywords : Persuasion; Gamification; User-engagement; Duolingo; MALL; mobile-learning; mobile-language-learning; gamified interaction design;

    Abstract : Duolingo is a popular mobile language-learning application that has been around the market since 2012 and has been researched in its language-learning abilities. It is crucial for mobile language learning applications to keep their users interested, nevertheless, as users easily lose interest in continuing their language study. READ MORE

  3. 2. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lovisa Käll; Ebba Keller; [2023]
    Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

    Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE

  4. 3. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linnea Fällman; Ella Wiss Mencke; [2023]
    Keywords : Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

    Abstract : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. READ MORE

  5. 4. Diffusion of floating offshore wind technology (FOWT) in Sweden

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Jarno Hassinen; Robin Brink; [2022]
    Keywords : Renewable energy; diffusion; competitiveness; floating offshore wind technology; FOWT;

    Abstract : Background: This research work takes a strong sustainability approach with the focus on renewable energy technology (RET) diffusion to meet the multifold and complex challenges with CO2 emission targets and geopolitical energy challenges. Global warming, sustainability issues and significant energy crises, suggests that RET is seen as one of the most important solutions to deal with these challenges. READ MORE

  6. 5. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rebecca Frölander; Johanna Gullbrandsson; [2022]
    Keywords : Influencer Marketing; Social Media Influencers; Parasocial Relationship; Persuasion Knowledge; Transparency; Sponsored Content;

    Abstract : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. READ MORE