Essays about: "Persuasion strategies"

Showing result 1 - 5 of 27 essays containing the words Persuasion strategies.

1. 1. EcoBot : study design and development of a persuasive FSM-free Chatbot for energy saving

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Francesco Milano; [2023]
   Keywords : chatbot; context management; persuasive strategies; domestic energy saving; smart appliances; sustainability.; chatbot; kontexthantering; övertygande strategier; hushållsenergibesparing; smarta apparater; hållbarhet;

   Abstract : This study presents the development and evaluation of a conversational agent, EcoBot, designed to inform users about their energy habits and persuade them to save more energy when at home, to help fight climate change and energy waste. To reach this goal, three persuasion strategies were first identified: Feedback, to give users personalized suggestions based on their habits, Goal Setting, to set and track consumption goals for the user’s domestic appliances, and Social Comparison, to compare the user’s consumption with that of others. READ MORE

3. 2. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

   University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Author : Elsa Björklund; [2023]
   Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

   Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

4. 3. Cromwell on the Moon; Or, Printing, Popularity, Persuasion : An Account of Text Reuse Patterns and Eighteenth-Century Utopian Thinking

   University essay from Uppsala universitet/Institutionen för ABM

   Author : Kira Sophie Hinderks; [2023]
   Keywords : Utopias; Text Reuse; Intellectual History; Eighteenth Century; ECCO; Print Culture;

   Abstract : This thesis approaches eighteenth-century utopian thinking from a new methodological angle, namely by utilising the Reception Reader, an open-access text reuse detection tool, to study a sub-corpus of 39 utopian works available in ECCO (Eighteenth Century Collections Online), the largest collection of digitised eighteenth-century texts printed in the British and Irish Isles. As the first study of text reuse in utopian thinking, this thesis shows that text reuse detection is a viable method for gaining new insights into eighteenth-century utopian thinking. READ MORE

5. 4. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Lovisa Käll; Ebba Keller; [2023]
   Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

   Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE

6. 5. TikTok Made Me Buy It : Influencer Marketing on TikTok: What Affects Swedish Consumers' Purchase Intentions?

   University essay from Jönköping University

   Author : Johanna Nilsson; Filippa Nilsson; Ellen Johansson; [2023]
   Keywords : Influencer marketing; Social media marketing; Electronic Word-of-Mouth; Consumer behavior; Purchase intention; TikTok marketing.;

   Abstract : This study investigates the impact of trustworthiness, perceived expertise, and parasocial relationships on Swedish consumers' purchase intentions on TikTok, focusing on influencer marketing. The problem addressed in this study is the lack of understanding of consumer behavior on TikTok in the context of influencer marketing. READ MORE