Essays about: "Persuasive Communication"

Showing result 1 - 5 of 36 essays containing the words Persuasive Communication.

  1. 1. Persuading others using language online

    University essay from Uppsala universitet/Datalogi

    Author : Karolina Hagerman; [2024]
    Keywords : persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

    Abstract : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. READ MORE

  3. 2. The Absence of Internal Sustainability Communication in Sustainable Organizations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Veronika Ringblom; Lucy Wang; Janisse Magnusson; [2023]
    Keywords : Sustainability; Sustainable Organizations; Internal Branding; Internal Communication; Value Alignment; Business and Economics;

    Abstract : Title: The Absence of Internal Sustainability Communication in Sustainable Organizations Seminar date: 2023-06-02 Course: FEKH49, Degree Project Undergraduate level, Business Administration, 15 University Credits Points or ECTS‐cr Authors: Janisse Magnusson, Veronika Ringblom, Lucy Wang Supervisor: Emilie Hesselbo Key words: Sustainability, Sustainable Organizations, Internal Branding, Internal Communication, Value Alignment Research question: How do sustainable organizations view the role of sustainability in their internal branding effort? Purpose: The study aims to explore how sustainable organizations conduct internal branding with regard to sustainability, as well as to theoretically refine and challenge existing theories on internal branding, internal communication, and the utilization of sustainability within these strategies. Methodology: To achieve the purpose of the study, a qualitative approach was adopted, specifically an abductive approach. READ MORE

  4. 3. Designing and evaluating the impact of gamification in e-learning platforms for non-Swedish people learning Swedish

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Vaishnavi Walajapet Bhakthavathsalam; Mahidhar Reddy Vaka; [2023]
    Keywords : E-learning; Gamification; Motivation; Persuasive design; User engagement.;

    Abstract : Background. Learning a new language is essential for global communication and cultural understanding as it enhances communication skills and promotes respect for diverse cultures. In this digital age, e-learning platforms have become popular tools for language learning. READ MORE

  5. 4. The effect of persuasive communication on rock climbers' environmental behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Diana Alexe; [2023]
    Keywords : Environmentally responsible behavior; pro-environmental behavior; rock climbing; adventure tourism; regulatory focus; value-based messaging; persuasive messaging; message framing; environmental communication;

    Abstract : Rock climbing has become a popular adventure activity, yet it poses a threat to the environment, particularly to the rare species that inhabit the lower vegetation density of rock faces. To address this concern, effective evironmental communication is necessary to provoke environmentally responsible behavior among climbers. READ MORE

  6. 5. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE