Essays about: "Persuasive Factors"

Showing result 1 - 5 of 26 essays containing the words Persuasive Factors.

  1. 1. Marketing and Mutual Fund Size: Empirical evidence on the effectiveness of marketing by fund employees

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Hannah Bakker; [2023]
    Keywords : Mutual funds; Marketing; Fund size;

    Abstract : This thesis aims to study the effects of marketing on mutual fund size, by itself as well as in comparison to other factors. Although marketing may not be the first thing funds think of when wanting to increase their size, the literature appears to suggest they should. READ MORE

  3. 2. Are you the culprit or the victim in today’s digital society? The use of digital innovations in the Swedish fast fashion industry and its significance for consumer behavior

    University essay from Göteborgs universitet/Graduate School

    Author : Josefine Jogdal; Irma Weberg Ekelund; [2022-08-05]
    Keywords : Digital innovation; digital transformation; persuasive technology; cognitive science; consumer behavior;

    Abstract : The fashion industry has grasped a wide range of digital innovations, and the past decade has shown an increased junction between advanced digital innovation and consumption. Therefore, the mechanism of consumption is recognizing important transformation, following a redefinition of various areas from advertisements and markets to consumers and the concept of utility and value. READ MORE

  4. 3. Ethical Use of Persuasive Technology in Financial Products and/or Services : An Investigation of what Ethical Factors Financial Institutes Need to Recognise if they Consider using Persuasive Technology in their Services and/or Products

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Marie Guldevall; [2022]
    Keywords : Persuasive Technology; Ethics; Ethical banking; Financial Services;

    Abstract : Ethics is an important issue in persuasive technology. Previous research indicates that the application areas for persuasive technology are many with evidence for use in health, education, e-commerce, and social media, which has further led to deeper research on ethics in these areas. READ MORE

  5. 4. Digital nudging as a means to increase physical activity in older adults : A study examning the effects of digital nudging on the older generations

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Martin Koncz; Julia Rombouts; [2022]
    Keywords : Nudging; Persuasive Design; PAP; eHealth; Digital Health; Mobile Health Application; Physical Activity;

    Abstract : The importance that physical movement holds for people’s health is not up for debate. Staying active can alleviate a lot of symptoms, both physical and mental, that occur in both young and old, due to a sedentary lifestyle or to aging. Because of the way the society is developing, more and more people suffer from a sedentary lifestyle. READ MORE

  6. 5. How to Improve Instagram Reels Engagement? An empirical investigation of content strategies

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Atika Rusy Kuncoro; [2022]
    Keywords : Instagram Reels; engagement; digital rhetoric; persuasive; social media; environmental organization; Social Sciences;

    Abstract : Introduced in August 2020, Instagram Reels have been used as a new alternative to elevate popularity by leveraging broader viewers while ignoring the audience's status as followers. This could have a massive contribution for creators in engaging the public by infusing messages through Reels content. READ MORE