Essays about: "Persuasive Strategies"

Showing result 1 - 5 of 43 essays containing the words Persuasive Strategies.

1. 1. Interrupting prolonged sitting behavior with gamification: Mobile adaptation of the break reminder desktop app Liopep

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Angelica Caridad Hernandez Cerutti; [2023]
   Keywords : ;

   Abstract : The present work aims at guiding the design transition of the break reminder desktop application Liopep to a mobile platform. The goal is to improve and adapt the gamified intervention to address sedentary behavior at an organizational level. READ MORE

3. 2. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Lydia Holmén; [2023]
   Keywords : digital diplomacy; nation branding; security branding; narrative; security narrative;

   Abstract : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. READ MORE

4. 3. EcoBot : study design and development of a persuasive FSM-free Chatbot for energy saving

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Francesco Milano; [2023]
   Keywords : chatbot; context management; persuasive strategies; domestic energy saving; smart appliances; sustainability.; chatbot; kontexthantering; övertygande strategier; hushållsenergibesparing; smarta apparater; hållbarhet;

   Abstract : This study presents the development and evaluation of a conversational agent, EcoBot, designed to inform users about their energy habits and persuade them to save more energy when at home, to help fight climate change and energy waste. To reach this goal, three persuasion strategies were first identified: Feedback, to give users personalized suggestions based on their habits, Goal Setting, to set and track consumption goals for the user’s domestic appliances, and Social Comparison, to compare the user’s consumption with that of others. READ MORE

5. 4. Fintech: a more motivating way of saving money? : Persuasive design in Fintech

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Amanda Löwgren; [2023]
   Keywords : ;

   Abstract : The use of financial technology (fintech) apps has proven effective in improving people's confidence and ability to manage personal finances, offering innovative solutions and lowering costs for customers. Fintech apps employ persuasive design strategies to encourage users to save money, providing tips, comparison features, and visual feedback on progress. READ MORE

6. 5. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

   University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Author : Elsa Björklund; [2023]
   Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

   Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE