Essays about: "Persuasive"

Showing result 1 - 5 of 186 essays containing the word Persuasive.

1. 1. Persuading others using language online

   University essay from Uppsala universitet/Datalogi

   Author : Karolina Hagerman; [2024]
   Keywords : persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

   Abstract : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. READ MORE

3. 2. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Natalia Pfeifer; [2023]
   Keywords : Social Sciences;

   Abstract : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. READ MORE

4. 3. Interrupting prolonged sitting behavior with gamification: Mobile adaptation of the break reminder desktop app Liopep

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Angelica Caridad Hernandez Cerutti; [2023]
   Keywords : ;

   Abstract : The present work aims at guiding the design transition of the break reminder desktop application Liopep to a mobile platform. The goal is to improve and adapt the gamified intervention to address sedentary behavior at an organizational level. READ MORE

5. 4. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Lydia Holmén; [2023]
   Keywords : digital diplomacy; nation branding; security branding; narrative; security narrative;

   Abstract : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. READ MORE

6. 5. EcoBot : study design and development of a persuasive FSM-free Chatbot for energy saving

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Francesco Milano; [2023]
   Keywords : chatbot; context management; persuasive strategies; domestic energy saving; smart appliances; sustainability.; chatbot; kontexthantering; övertygande strategier; hushållsenergibesparing; smarta apparater; hållbarhet;

   Abstract : This study presents the development and evaluation of a conversational agent, EcoBot, designed to inform users about their energy habits and persuade them to save more energy when at home, to help fight climate change and energy waste. To reach this goal, three persuasion strategies were first identified: Feedback, to give users personalized suggestions based on their habits, Goal Setting, to set and track consumption goals for the user’s domestic appliances, and Social Comparison, to compare the user’s consumption with that of others. READ MORE