Essays about: "Persuasiveness"

Showing result 1 - 5 of 17 essays containing the word Persuasiveness.

  1. 1. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Olivia Mikkola; Meri Viro; [2023]
    Keywords : Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

    Abstract : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. READ MORE

  3. 2. Narratives in Conversation : A Study of Russia’s Strategic Narratives and Internarrativity

    University essay from Försvarshögskolan

    Author : Ludwig Modin; [2023]
    Keywords : Strategic narratives; master narratives; Russia; history; discourses; narrative analysis; international relations; internarrativity;

    Abstract : In general, previous research on Russia’sstrategic narratives has assumed that Russian narratorsinstrumentally refer to other narratives to enhance the strategic narratives’ persuasiveness.Consequently, the implication is that the Russian narrators are unconstrained by their sociocultural situatedness since they are supposedly free to exploit other narratives for reasons of strategic benefit. READ MORE

  4. 3. Assessing Perceived Politeness In A Virtual Agent’s Request To Join A Conversational Group

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Alessandro Iop; [2022]
    Keywords : Virtual Reality; Politeness; Persuasiveness; Small group behavior; Embodied social agents;

    Abstract : Research around the implementations of human-like interactions during conversations with embodied conversational agents is currently at the forefront of Human-Computer Interaction as a field of science. In particular, conveying politeness through verbal and nonverbal behaviors is a significant challenge when modeling life-like virtual agents, as it underlies the conventional set of unspoken rules that govern human communication. READ MORE

  5. 4. Framing Accounting: Communicating with Accounting Numbers During COVID-19

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Martin Lokander; Salam Adeeb; [2021]
    Keywords : Framing; Crisis communication; Accounting Numbers; COVID-19; External communication;

    Abstract : This research paper intends to expand on current accounting and crisis communication literature by investigating the use of accounting numbers to frame external communication. The research draws on published financial reports from listed Swedish real estate companies from three time periods during COVID-19. READ MORE

  6. 5. A  Study on the persuasiveness of male influencers on male followers in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Pontus Henriksson; Karl Pålsson; [2021]
    Keywords : Digital marketing; Social media; Influencers; Persuasion; Purchase intention;

    Abstract : Since influencer marketing is a relatively new term, there is a scarce theoretical foundation investigating the subject. Previous research has mainly focused on identifying female followers' behavior and how they are persuaded, fewer studies are on male followers and the ability of male influencers to influence their followers. READ MORE