Essays about: "Petar Georgiev"

Found 3 essays containing the words Petar Georgiev.

  1. 1. Identifying key knowledge clusters by using social network analysis – a case study of Firmenich SA

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Petar Georgiev; [2017]
    Keywords : Innovation; knowledge-sourcing; social network analysis; Business and Economics;

    Abstract : In an innovation-driven economy, intangible assets (such as the information embodied in the relations between parties) are considered critical to the creation of new services and products. Still, innovation is viewed as a “black box” by managers, scholars and policymakers. READ MORE

  3. 2. What Can Be Learned About the Development of the Bulgarian Rose Oil Industry by Employing the Cluster Approach?

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Petar Georgiev; [2016]
    Keywords : economic growth; cluster; knowledge sourcing; innovation; Bulgaria; rose oil industry; Social Sciences; Business and Economics;

    Abstract : This academic work discusses the factors which affect the development of the Bulgarian rose oil industry by undertaking a cluster approach. The author identifies a list of central, literature-driven factors derived from cluster approaches, which hypothetically influence the abovementioned agglomeration of rose oil producers and related organizations and institutions. READ MORE

  4. 3. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
    Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

    Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE