Essays about: "Peter Ek"

Found 3 essays containing the words Peter Ek.

1. 1. Employing Genocide : Narratives, Ethnic Identities, and Political Legitimacy in Post-Genocide Rwanda

   University essay from Uppsala universitet/Hugo Valentin-centrum

   Author : Gustaf Hallström; [2023]
   Keywords : Rwanda; Genocide; narratives; memory politics; ethnicity; identity; collective identity; power struggle; Paul Kagame; social psychology; collective memory; politics of memory; memory consumers; politicised identities; reconciliation; official narratives;

   Abstract : This thesis offers an analysis on the memory politics in post-genocide Rwanda, and examines the official narratives regarding history, ethnicity, and identity in order to analyse how political elites in Rwanda politicises collective identity and transforms the social environment of its population through establishing power struggles. By adopting of a qualitative content analysis, the thesis focuses on the speeches by the president Paul Kagame held at the start of each year’s commemorative event of the genocide, known as Kwibuka. READ MORE

3. 2. Content Marketing: Practical Enactments and Performative Ideas : an inquiry into what constitutes content marketing in Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Peter Ek; Julia Arhammar; [2014]
   Keywords : Content Marketing; Market practice; Performativity; Multiplicity; Shaping of Markets;

   Abstract : This thesis presents an inquiry into the concept and phenomena of content marketing and its corresponding market in Sweden by attending to its constituent practices. By adopting a practice based approach to markets, influenced by recent developments in economic sociology, it utilizes a constructivist  view of markets as constantly forming and emerging. READ MORE

4. 3. The Relationship Between Internal Branding and Affective Commitment

   University essay from Ekonomihögskolan, ELNU

   Author : Daniel Almgren; Peter Ek; Oliver Göransson; [2012]
   Keywords : internal branding; commitment; affective commitment; retail; service industry; on-brand behavior; organizational commitment; brand commitment; branding; customer contact employee;

   Abstract : Service firms increasingly need to rely on other attributes than traditional quality and performance of their service employees to become and stay truly competitive. Strong brands are essential for differentiation in today's marketplace and it becomes naturally important to align the customer contact employees with the company brand to ensure consistency in all communication externally. READ MORE