Essays about: "Peter Ottosson"

Found 1 essay containing the words Peter Ottosson.

  1. 1. Brand-napping -goodwill protection for well-known trademarks

    University essay from Göteborgs universitet/Graduate School

    Author : Peter Ottosson; [2010-06-22]
    Keywords : ;

    Abstract : What characterizes well-known trademarks is that they carry a certain power of attraction, image and prestige and cannot only be looked upon as symbols of origin for goods and services. As such, these brands are particularly exposed to brand-napping, which could be described as a one-way and free value transfer of the vital parts of a brand concept. READ MORE