Essays about: "Peter Skoggård"

Found 1 essay containing the words Peter Skoggård.

  1. 1. HUMOROUS ADVERTISING : A STUDY OF U.S. TV ADS IN SWEDEN

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Filip Christensen; Peter Skoggård; [2017]
    Keywords : humor; television advertising; U.S.; Sweden; culture; language; globalization; adaptation; standardization; consumer experience; humor; tv-reklam; Amerika; USA; Sverige; kultur; språk; globalisering; anpassning; standardisering; konsumentupplevelse;

    Abstract : Globalization has resulted in cultures becoming more alike in many ways. The challenge is determining when communication methods can be common for a global market as opposed to targeted messages for a specific geographic area or demographic. READ MORE