Essays about: "Pharmaceutical marketing"

Showing result 1 - 5 of 20 essays containing the words Pharmaceutical marketing.

  1. 1. Engaged Employees in Energy Conservation : exploring how to get there

    University essay from Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

    Author : Linnea Bedoire; Maria Nordling; [2023]
    Keywords : community-based social marketing; pharmaceutical industry; employee engagement; energy conservation; intervention; workplace; norms; pro-environmental behaviors;

    Abstract : Energy consumption is one of the major contributors to greenhouse gas emissions and to climate change. Renewable energy sources are one way of mitigating the problem, but behavioral change and reductions in consumption are also required. READ MORE

  3. 2. Risk Communication of New Drugs : A qualitative interview study

    University essay from Uppsala universitet/Institutionen för farmaci

    Author : Märta Lindquist; [2022]
    Keywords : ;

    Abstract : Background: Pharmaceutical development has taken new ground in recent decades and placed new demands on the regulations. Since 2005, a risk management plan (RMP) has been required when applying for a first marketing authorization for a drug. The RMP forms the basis for how identified risks with the drug are to be managed. READ MORE

  4. 3. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
    Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

    Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

  5. 4. Evaluation of alternative packaging for solid oral dosage forms

    University essay from Lunds universitet/Förpackningslogistik

    Author : Lukas Luggin; [2020]
    Keywords : pharmaceutical packaging; blister packaging; animal health industry; alternative solution; packaging innovation; Technology and Engineering;

    Abstract : Aluminum blisters are a widely used packaging type in the pharmaceutical industry, including Elanco Animal Health Inc., a major player in the animal health business. Excellent barrier properties and convenience of usage to the consumers make it an ideal solution. READ MORE

  6. 5. Challenges in Building a Marketing Communication Platform within the Pharmaceutical Industry in Sweden - A Case Study

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rebeka Karabeleska; Sanna Sherwany; [2017]
    Keywords : Communication model; Pharmaceutical industry; Marketing communication; Integrated marketing communications; Marketing communications platform;

    Abstract : This thesis aims to investigate the main challenges and how they are overcome, when pharmaceutical companies based in Sweden go about in creating a marketing communications platform. By conducting interviews, and making observations, with a pharmaceutical company in Sweden and a marketing consulting company, hired by the pharmaceutical company, we find that there are internal and external challenges in this task. READ MORE