Essays about: "Pharmaceuticals Marketing"

Showing result 1 - 5 of 6 essays containing the words Pharmaceuticals Marketing.

1. 1. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
   Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

   Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

3. 2. Shaping the Market -An investigation analysing the effect of engaging a network during the launch of a new pharmaceutical product

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sara Ellfors; Anna Ivroth; [2013]
   Keywords : Pharmaceutical Industry; New Product Launch; Network; Markets-as-Practice;

   Abstract : The pharmaceutical industry is changing and successful product launches are becoming even more important. This requires the usage of a new marketing and sales model among the pharmaceutical companies, as the old business model is perceived as ineffective. READ MORE

4. 3. Is it possible for Apoteket AB to retain its customers after de-regulation? : A Case Study

   University essay from Handelshögskolan vid Umeå universitet

   Author : Muhammad Arif Khan; Saqib Saeed Khan; [2011]
   Keywords : Apoteket AB; De-regulation; customer retention; pharmaceuticals; Sweden; 7 Ps of marketing; customers;

   Abstract : Purpose of the Study To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. READ MORE

5. 4. A Critical Analysis of DG Competition's Preliminary Sector Report

   University essay from Lunds universitet/Juridiska institutionen

   Author : Robert Schwartz; [2009]
   Keywords : European Business Law; Law and Political Science;

   Abstract : On January 16, 2008 DG Competition announced the initiation of a Sector Inquiry Council Regulation (EC) No 1/2003 of 16 December 2002 on the implementation of the rules on competition laid down in Articles 81 and 82 of the Treaty (Text with EEA relevance) OJ L 1, 04/01/2003 p. 1 (''Regulation 1'') Article 17. READ MORE

6. 5. The Swedish Monopoly on Gambling - How to address the shifting reality of the Swedish gambling market

   University essay from Lunds universitet/Juridiska institutionen

   Author : Emanuel Allroth; [2005]
   Keywords : European Affairs; Law and Political Science;

   Abstract : Gambling and the national gambling markets has so far not been harmonised through any Community law regulation or directive. Instead gambling is covered by the general principles of Community provisions for the free movement of services article 49, and the closely connected article 43 regulating the freedom of establishment. READ MORE