Essays about: "Philip Andresen"

Found 1 essay containing the words Philip Andresen.

  1. 1. Acquiring customers through Social Customer Relationship Management : An explorative case study within the telecom industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Philip Andresen; [2017]
    Keywords : Social CRM; Social Media; Value Proposition; telecom industry; premium customers;

    Abstract : Social media is a rapidly rising phenomenon, providing new opportunities for consumers and businesses to communicate and share information. The development of social media has allowed for customer relationship management (CRM) to extend its area of use, coining the now common concept social CRM. READ MORE