Essays about: "Philip Hachmeister"

Found 1 essay containing the words Philip Hachmeister.

  1. 1. Services marketing in a cross cultural environment : the case of Brazil

    University essay from Institutionen för ekonomi

    Author : Philip Hachmeister; Andrian Satrio; [2009]
    Keywords : international services marketing; adaptation; standardisation;

    Abstract :    ABSTRACT   Aim: Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. READ MORE