Essays about: "Philip Lundén"

Found 3 essays containing the words Philip Lundén.

  1. 1. The Management of Risks and Crises within MNCs - A case study of Volvo Group and its Business Areas

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Hertzberg; Philip Lundén; [2021-06-28]
    Keywords : Disruptions in Supply Chains; MNCs in the Automotive Industry; Supply Chain Risk Management; Crisis management; Resilience;

    Abstract : Recent global crises have shed light on the importance of having good risk and supply chain risk management processes in place. Prior research has mainly focused on risk identification and risk management strategies. Few studies have examined supply chain risk management during an ongoing global crisis, especially in MNCs. READ MORE

  3. 2. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Philip Lundén; [2017]
    Keywords : fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

    Abstract : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. READ MORE

  4. 3. The Paradox of Luxury : A perspective on luxury value and consumer behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Philip Lundén; Oscar Modig; [2015]
    Keywords : Luxury value; consumer behavior; contextual value; concept of luxury; marketing and luxury clothing.;

    Abstract : There must be a human factor to explain the lack of logic in luxury consumption. This irrational behavior is subject to explanation in this thesis, using values to map a framework where hopefully, conclusions can be drawn regarding how values drive people to consume luxury clothing. READ MORE