Essays about: "Philip Morris International"

Found 3 essays containing the words Philip Morris International.

1. 1. Exploring the positioning of tobacco-free snus as a new category in the disruption of the market

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Imke Falkenrodt; Linnea Abrahamsson; Alice Pettersson; Charlotte Sternberg; [2021]
   Keywords : Positioning; Disruption; Target group; New Category Management; Tobacco-free snus; Nicotine pouches; Business and Economics;

   Abstract : Purpose: To explore the positioning of tobacco-free snus as a new category in the disruption of the market. Theory: Positioning, Disruption, Blue Ocean Strategy, New Category Creation Methodology: This paper uses a qualitative and exploratory research method. READ MORE

3. 2. CLEARING THE AIR: Philip Morris International's Smoke-Free Future

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Peter Moane; Stefan Pelev; Alessandro Solmi; [2021]
   Keywords : Philip Morris International; IQOS; brand positioning; stakeholder management; brand impact; Business and Economics;

   Abstract : .... READ MORE

4. 3. Cigarette Reject Rate Reduction using a Lean Six Sigma Approach

   University essay from KTH/Industriell produktion

   Author : Esteban Berty; [2011]
   Keywords : Lean; Six Sigma; DMAIC; cigarette reject rate;

   Abstract : Due to changes in customer demands, companies often need to improve their processes and approach them in different ways. Waste elimination is very important for every company in their quest to reduce costs and use resources efficiently. Variation reduction helps keep processes steady and more accurate. READ MORE