Essays about: "Philip Oppor"

Found 1 essay containing the words Philip Oppor.

  1. 1. Framing Within Tech Crowdfunding Campaigns : How does the use of different cognitive framing categories influence the crowdfunding success of technology startups?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alex Putrenko; Philip Oppor; [2019]
    Keywords : Framing; rhetoric; crowdfunding; funding; startups; tech; technology; financing; persuasion;

    Abstract : This study explores the relationship between the use of framing within crowdfundingcampaigns of technology startup companies and the funding outcomes of these campaigns.We examine how the presence of cognitive framing categories of opportunity, threat, noveltyand commonality within crowdfunding pitches of technology startups affect the chance ofsuccessfully receiving funding. READ MORE