Essays about: "Philip Thorman"

Found 1 essay containing the words Philip Thorman.

  1. 1. Disruptive innovation theory in the paper- and packaging industry : Applying Clayton Christensen in a new context

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper

    Author : Joakim Strömberg; Philip Thorman; [2019]
    Keywords : Disruptive innovation theory; Innovation; paper- and packaging industry; Christensen;

    Abstract : The paper- and packaging industry has for a long time transitioned from a production-focused industry towards a customer-orientation – today the customers have become fundamental. Managers are searching for ways to create superior innovations in the industry which can compete against the oil-based solution, i.e. plastic. READ MORE