Essays about: "Philip Wockatz"

Found 2 essays containing the words Philip Wockatz.

  1. 1. Building employee and organisational commitment to innovation initiatives - a study of how to communicate, motivate and inspire innovation commitment through internal branding in large mature companies

    University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverk

    Author : Philip Wockatz; Azadeh Kazemi; Christian Riedl; [2011-04-19]
    Keywords : Volvo Group; internal branding; motivation; innovation; creativity; innovation jam; ideation; brand; strategy;

    Abstract : How do you systematically inspire employees and organisations in large mature companies to participate in innovation initiatives? In May 2010 the Volvo Group hosted their first ever virtual idea generation event on a Group-wide level. In preparation for this event an extensive campaign was launched to communicate, inspire and motivate innovation commitment among employees and organisations. READ MORE

  3. 2. "WOW. FOR VOLVO" : cognition and affect combining forces to measure the immeasurable

    University essay from Institutionen för datavetenskap

    Author : Philip Wockatz; [2009]
    Keywords : wow effect; satisfaction; cognition; affect; total experience; consumer; consumption; postpurchase; prepurchase; delighted terrible scale; expectancy disconfirmation model; five-factor model; NEO-FFI; PANAS; the Positive and Negative Affect Schedule; Volvo; the Volvo Car Corporation; consumption-based emotions; LOV2;

    Abstract : How can an experience have such an impact that it can be described with the words “wow effect”? Though not a scientific term, it is often used vividly in the business world as an aspirational goal. The purpose of this thesis was to explore the structure behind positive experiences that lead to a so-called “wow effect” by combining cognitive theories and consumption-based emotion theories to create a method for assessing satisfaction in postpurchase experience. READ MORE