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1. Strategic Planning and Performance in Small and Medium Enterprises: A Multiple Case Study in the German Manufacturing Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This research aims to improve the understanding of the relationships between formal and informal strategic planning in reference to performance among SMEs. A qualitative case study was chosen as the approach for this thesis. The data was collected by conducting ten interviews with ten different manufacturing SMEs in Baden-Württemberg, Germany. READ MORE
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