Essays about: "Philipp Swegmark"
Found 1 essay containing the words Philipp Swegmark.
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1. Trust Building in the Sharing Economy : How Companies Build Trust between Peers and towards the Platform
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Purpose With trust being an essential component in the sharing economy, this paper aims to understand how trust is established in practice and which relationships between consumer, supplier and platform specific tools and processes serve. Problem Previous research has acknowledged the importance of trust but solely investigated single trust-building tools. READ MORE
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