Essays about: "Philippa Ahlström"

Found 1 essay containing the words Philippa Ahlström.

  1. 1. The Dimensions of Involvement: How They Relate to Fashion Buying Behavior

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Philippa Ahlström; Robin Fischer; [2011]
    Keywords : Brand category choice; Buying behavior; Fashion involvement; Information search behavior; Involvement dimensions;

    Abstract : Involvement with products is a topic that has been studied thoroughly during the last decades. When reviewing the literature, we found that involvement can be divided into four different dimensions: product, brand, consumption and advertising involvement. READ MORE