Essays about: "Philippa Ahlström"
Found 1 essay containing the words Philippa Ahlström.
-
1. The Dimensions of Involvement: How They Relate to Fashion Buying Behavior
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Involvement with products is a topic that has been studied thoroughly during the last decades. When reviewing the literature, we found that involvement can be divided into four different dimensions: product, brand, consumption and advertising involvement. READ MORE
Result pages:
1