Essays about: "Philippine Advertisements"

Found 1 essay containing the words Philippine Advertisements.

  1. 1. ENGLISH AND TAGALOG: A STUDY OF CODE SWITCHING IN PHILIPPINE TELEVISION ADVERTISEMENTS

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Dianne Valize Garcia; [2021-11-15]
    Keywords : Code Switching; Philippine Advertisements; Tagalog; English; Bilingual Advertisements;

    Abstract : This paper aims to study the mixing of Tagalog and English in Philippine television advertisements. Specifically, this paper investigates three aspects: the frequency of code-switching, the types of code-switching utilising Poplack’s (1980) classification; and the motivations of code-switching employing Li’s (2000), and Bishop’s (2006) lists. READ MORE