Essays about: "Phuong Ailien Nguyen"

Found 1 essay containing the words Phuong Ailien Nguyen.

  1. 1. "Here Today, Gone Tomorrow"

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Effi Balandies; Phuong Ailien Nguyen; [2018]
    Keywords : omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

    Abstract : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. READ MORE