Essays about: "Pierre Skönnegård"
Found 1 essay containing the words Pierre Skönnegård.
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1. How to balance the B's and C's. A case study on how business-to-business companies can increase derived demand
University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverkAbstract : Background Today, business-to-business companies are becoming increasingly consumer-driven, wanting to increase derived demand from their end-consumers. In this master thesis we set out to find tendencies that occur in business-to-business companies and turn them into tactical suggestions for companies to use in trying to increase derived demand. READ MORE
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